- Managed quarterly marketing budget of $150,000 ($600,000 annualized) for all digital marketing efforts across multiple channels including email, programmatic, social, video and search.
- Brought efficiency to the marketing spend; Attained ROAS goal
- Created and managed Google Shopping campaigns and other sales tactics for over 700 SKUs
- Identified and remedied breakdowns in conversion funnel
- Budgeting and marketing expense control
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