Budget Car Rental

  • Built trusting and collaborative client relationships to set expectations and realize deliverables while educating key stakeholders on industry trends, emerging opportunities and best practices.
  • Acted as the catalyst for innovative digital transformation by introducing the adoption of new search technologies. Including, but not limited to, multi-touch attribution and marketing automation such as auto-bidding strategies
  • Discovered and forged relationships with new digital partners for entry into new forms of consumer engagement to further business growth.
  • Helped establish program measurement methodology for new KPIs; Grew targeted, new-to-file users by 38% YoY