• Devised a structured ad copy segmentation and tagging strategy to glean insights into customer engagement to guide future business direction for branding, content and strategy.
  •  Leveraged alternative tactics aside from traditional search to improve and maintain efficiency with limited generic budgets. Including, but not limited to, RLSA, GDN, DSA and Day Parting.
  •  Was an integral part of strategy planning sessions and quarterly business reviews by providing insights and new ideas to help continuously move the needle.
  •  Successfully maintained pacing alignment against allocated budget throughout each Quarter.